Go Local! 9 Tips for Smarter Local PPC
Are you targeting prospects around the country with your paid search campaigns? If so, are you sure you’re not wasting precious dollars of your marketing budget on unqualified clicks? Local PPC is an...
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Stratabeat Named the Official Marketing Agency of the Boston Cannons
Stratabeat is thrilled to announce that it has been named the official marketing agency of the Boston Cannons of Major League Lacrosse (MLL), the premier professional outdoor lacrosse league in the...
View ArticleThe ROI of Blogging
We love blogging. It’s a great opportunity to share our thoughts about marketing, branding and design issues, and to hear your feedback and ideas. But does that mean there’s any business ROI (Return on...
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Stratabeat Leads Neuromarketing Session at WordCamp Lancaster
Last weekend I was fortunate enough to have the opportunity to speak at WordCamp Lancaster 2015 on the topic of “The Neuroscience of Increasing Your Website Conversions.” I always enjoy talking about...
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10 Effective Mind Mapping Software Tools
How many times has this happened to you? Your team has a brainstorming session, and then a week later someone mentions an idea that would have been the most fantabulous solution imaginable. An idea...
View ArticleThe ROI of SEO
Google announced a few years ago that it handles 100 billion searches a month. That’s 1,200,000,000,000 searches a year! Groupon recently released a study suggesting that organic search traffic is...
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Stratabeat Named Horizon Interactive Awards Gold Winner for Website Design
Stratabeat is proud to announce that it has been named a Horizon Interactive Awards GOLD winner. Stratabeat won the award for the redesign of its own Stratabeat.com agency website. The Horizon...
View ArticleWhat Warby Parker Can Teach Your Business About Branding
Warby Parker has achieved explosive growth since its founding, and that’s not by accident. As co-founder David Gilboa told Inc. Magazine, “Today, all the rage seems to be lean start-up methodology,...
View ArticleNewsjacking: Piggybacking On The News For Timely Marketing Results
News travels fast! Consumers now turn online to Twitter, Facebook, Google and similar resources for their news, meaning that people now receive their news minutes or even seconds after it is released....
View Article9 Proven Blogging Techniques to Drive More Leads
Blogging is a highly effective marketing vehicle. According to NewsCred, each month 329 million people read blogs. Smart companies are capitalizing on the opportunity. NewsCred highlights that...
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Stratabeat Leads Blog Headline Writing Session at WordCamp Maine
Last weekend I spoke at WordCamp Maine 2015 on the topic of “How to Write Magnetic Blog Headlines That Get More Clicks.” The crowd was engaging and had many great questions. All in all, it was a...
View ArticleA Breakdown of Google Analytics Demographics & Interest Reports
You already know the crazy useful ways to get more from your Google Analytics account, such as assigning dollar values to actions, analyzing content drill downs, and setting up custom alerts. The...
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7 Totally Insane Marketing Campaigns that ROCKED!
Sometimes, the nuttiest marketing ideas produce the best results. If you want to improve your campaign performance, build your leads or grow your revenue, go big! Be audacious. Go bold. You may be...
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Stratabeat Wins 3 IMA Best-In-Class Web Design Awards
Stratabeat is proud to announce that it has won three 2015 IMA Best-In-Class Awards. Stratabeat received the awards for the design of its own Stratabeat.com agency website and the Stratabeat Marketing...
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Mega Internet Trends of 2015
Get ready to see what’s over the horizon. Each year, Mary Meeker at Kleiner Perkins Caufield Byers (KPCB) synthesizes a mountain of data to give clarity to the major changes, forces and trends shaping...
View ArticleThe Rise and Rise and Rise of Native Advertising
We love media. It is undeniable. The average US adult spends less than 3½ waking hours in a day not engaging in media. Sounds crazy, but the numbers don’t lie. There are 24 hours in a day, and...
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Join Stratabeat’s $10K Campaign for Boston Children’s Hospital
Boston Children’s Hospital has been caring for those in need since 1869. Today, the hospital cares for kids from around the world, serving approximately 600,000 children in the past year alone. And...
View ArticleHow Customer Journey Mapping Strengthens Your Marketing
Your customer zigs. Your customer zags. With just about any purchase process, whether we’re talking B2B or B2C, your customer is zigging and zagging, and zagging and zigging, their way to their final...
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Stratabeat Named the Official Marketing Agency of the Boston Cannons
Stratabeat is thrilled to announce that it has been named the official marketing agency of the Boston Cannons of Major League Lacrosse (MLL), the premier professional outdoor lacrosse league in the...
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Top 5 Web Analytics Tools
Data is power! Every business, big or small, must understand the performance of their website and marketing to achieve success. Web analytics is the tracking and reporting of a website in order to...
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